Austrade invites expressions of interest from Australian cyber security companies interested in expanding into the United States to join the Austrade delegation at RSA Conference 2024 from 6 to 9 May 2024.
The program includes pre-departure and market briefings, in-market events alongside the RSA Conference including an evening reception, and support and services from the Austrade team on the ground.
Why you should participate
RSA Conference has been running for 32 years and is the largest global cyber security conference annually.
From 6 to 9 May, RSA Conference 2024 will deliver keynotes, interactive and informative sessions, countless opportunities for networking and more, alongside two large expo spaces.
Learn more about the RSAC 2024 agenda here.
Join the Austrade program to maximise your time in San Francisco through bespoke sessions focusing on cyber security in the United States including market briefings, reverse pitch sessions, B2B interactions, a networking lunch, and a VIP evening reception. Delegates will also work closely with the Austrade team on the ground during the conference.
A more detailed agenda will be shared with participants once finalised.
The Victorian State Government (Global Victoria) will undertake an extension program for Victorian participants, inclusive of access to the RSA Conference and additional activity outside of the Austrade program. Global Victoria will communicate the details of this program separately.
Who should participate?
Austrade is seeking expressions of interest from Australian cyber security companies who are actively expanding into the United States in the next 6-12 months. Companies will need to meet the following criteria:
- Ability to describe and communicate company objectives and vision for growth
- Be export-capable and export-ready
- Product or service is achieving sales already in Australia or other markets
- Compelling product-market fit established for the US
- Be committed to scale to the US within the next 6-12 months with an established go-to-market plan.
- Customers and partners in the US identified and/or some market traction
- Ability to travel to San Francisco and attend all Austrade’s RSA 2024 program activities
- Have resources to support marketing and development for a new market
Applicants will be selected based on the above criteria, an assessment of their market readiness and Austrade’s ability to provide support.
Key dates
- Monday 26 February - EOI applications close
- Tuesday 12 March - successful applicants notified
- Monday 15 April – terms of service & event registration submission due
- Wednesday 24 April - pre-departure briefing
- Monday 6 May - Austrade’s RSA 2024 program
Please note that these dates are tentative and subject to change.
Cost
The participation cost per company will be A$1,400. This includes participation in all Austrade program sessions and events for RSA Conference 2024. Austrade staff will also be supporting program delegates throughout the week.
Participating businesses are responsible for:
- All travel and accommodation costs, which must be paid for and arranged by the participating businesses.
- Any costs associated with participating in RSA Conference 2024, which must be paid for and arranged by the participating businesses.
Payment terms
Austrade requires payment upfront for all international events. The payment term is 7 days from invoice date and your place is not secured until the fee is paid.
Please refer to the event Terms & Conditions for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.
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EOIs close midnight Sunday 10 March 2024.